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Testing the theory that "something as simple as fun is the easiest way to change people’s behaviour for the better".

Piano stairs
We often hear "Take the stairs instead of the escalator or elevator and feel better". Few people actually follow that advice. The Fun Theory wanted to get more people to take the stairs over the escalator by making it fun to do. 66% more people then normal chose the stairs over the escalator!

The world's deepest bin
Getting more people to throw rubbish into the bin, rather than onto the ground. This bin collected 41kg more trash then the normal bin just a distance away.

What I call putting creativity to good use.

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