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Oscar 2011 Backstage Pass
ABC's Oscars Backstage Pass Application

The annual Academy Awards telecast is no longer strictly a broadcast-only affair. For the 1st time this year, the producers introduced an iPad, iPhone and iTouch "Oscars Backstage Pass" application. For a small fee, audiences can view real-time actions and backstage interviews on various stages around the award grounds. It allowed for different camera angles, quick comments, polling and social media interaction. Co-host James Franco was even tweeting during the ceremony. He obviously had less costume changes compared to Anne Hathaway.

Twitter was a prime outlet for Oscar chatter.
Oscar 2011 Twitter Real-time Response

During the show itself, a few specific moments generated major spikes in Twitter activity.

The first moment came early in the evening, when Melissa Leo dropped Oscar’s first f-bomb during her acceptance speech for her role in The Fighter. According to TweetReach, that generated nearly 11,000 tweets at the 6:00 (PST) mark.

Much of the Twitter conversation surrounding the Academy Awards was less about the awards and more about the celebrities nominated, presenting or hosting the show.
Oscar 2011 Most Mentioned
James Franco — who was both a nominee for Best Actor and a co-host for the ceremony — dominated Twitter. According to metrics from Mass Relevance, Franco was the most mentioned nominee — scoring 58,197 mentions since his nomination was announced in January.

Over on Facebook, nearly one million people in the U.S. mentioned the word “Oscars” in their status updates over the last 24 hours.

The most popular U.S. Oscar-related Facebook status mentions included:

- The King’s Speech with 152,324 mentions
- James Franco with 138,437 mentions
- The Social Network with 96,513 mentions
- Natalie Portman with 80,704 mentions
- Anne Hathaway with 74,979 mentions

Worldwide, nearly 1.9 million Facebook status updates were related to the Oscars.

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